[vc_row][vc_column width=”5/6″][vc_column_text]Frederick Herzberg proposed a two-factor theory or the motivator-hygiene theory. According to Herzberg, there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg, the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction”.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]
Two Group of Factors
According to Hertzberg, we have two sets of factors that have an impact on the work motivation.
- Hygiene factors
- Motivational factors
Hygiene factors
Hygiene factors are those job factors, which are essential for the existence of motivation in the workplace. These do not lead to positive satisfaction for long-term. However, if these factors are absent, then they lead to dissatisfaction. Hygiene factors are those factors, which when adequate in a job, pacify the employees and do not make them dissatisfied. The hygiene factors symbolized the physiological needs which the individuals wanted and expected to be fulfilled.
Motivational factors
The motivational factors yield positive satisfaction. These factors are inherent to work. These factors motivate the employees for a superior performance. These factors are called satisfiers. These are factors involved in performing the job. Employees find these factors intrinsically rewarding.[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1517010889734{background-color: #b6c6ed !important;border-radius: 1px !important;}”][vc_column_text]Frederick Irving Herzberg (1923 – 2000) was an American psychologist who became one of the most influential names in business management. He is most famous for introducing job enrichment and the Motivator-Hygiene theory. His 1968 publication “One More Time, How Do You Motivate Employees?” had sold 1.2 million reprints by 1987 and was the most requested article from the Harvard Business Review.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=” Watch the video below” i_icon_fontawesome=”fa fa-file-video-o” add_icon=”true” css=”.vc_custom_1517042758025{margin-top: 10px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
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